Genesis of the Project

The project was born of a meeting with Zoé Elvinger, then owner of Château de La Grâce Dieu in the Paris region.

Inspiration and preparation

After discussions with designers from the furniture design, fashion and luxury goods worlds at international trade shows, supplemented by street casting between two metro trains and Parisian night shoots, Ludovic came up with an audacious concept.

Concept : Hôtel Particulier

He conceived a series and a universe bringing together the "clientele" and the "staff" of an extraordinary hotel, out of time and out of reality, nourished by pop, advertising, cinematographic and artistic references.

Prestigious collaborations

• Carte blanche for some thirty creators and designers

• Partnerships with brands such as Cadolle following the meeting of Ludovic and Poupie, Luna Veneziania, Britta Uschkamp, Volevatch, Madame Micheline Taillardat, and the author collection of this prestigious furniture brand.

• Coordination of 40 models and a team of 15 professionals (make-up artists, hairdressers, assistants) over 6 shooting days

Result: An Iconic Collection

A series of sustained, sometimes extravagant visuals, resolutely rooted in the DNA of the Hôtel Particulier project. Each work embodies a dialogue between subversive luxury and baroque theatricality, where the garment becomes the setting and the model the character in a fantasized story.